Ride Fire
About Us
Driven by passion. Defined by performance.
At Ride Fire, we create bikes that go beyond the ride – built on expertise, innovation, and a relentless pursuit of excellence. Discover the story behind the brand that’s shaping the future of cycling.
Crafting bikes that deliver top-tier performance
During their time on a UCI team, our founders identified a common goal: to create a cycling brand that makes a significant impact. Leveraging extensive industry knowledge, Ride Fire is dedicated to crafting bikes that deliver top-tier performance while enhancing the rider’s experience. We view each bike as more than just a tool – it’s a reflection of passion and personality. Our mission is to restore the excitement of both acquiring and owning a bike, a sentiment often lost in today’s digital world.
As we evolve, our growth is fueled by collaboration with dedicated employees, partners, and cycling enthusiasts who share our passion and embrace our philosophy.
We recognise that staying ahead requires continuous learning, innovation, and openness to new ideas. By embracing feedback and exploring smarter approaches, we strive to enhance our products and the overall experience for every rider.
Although our bikes are available to purchase pre-specified, the real Ride Fire experience is through our personalised bike build and fit service. 90% of our customers come to us with a special requirement or desire based on their ability, riding style or preferred terrain – our director, Rob Orr, will work with you to assemble a tailored bike that best meets your needs. No two bikes need to be the same, from brakes and groupsets to wheel selection and saddles, the customisations are endless, browse our selection of components to see what takes your fancy. We’re here to offer the best advice and answer any questions you may have, we urge you to utilise our expertise and let us build a bike specifically for you. Feel the difference.
Meet the Race Team
Race Ride Fire
Race Ride Fire is driven by a team of elite professionals, combining on-the-bike expertise with cutting-edge support behind the scenes to fuel the team’s growth and success. As the sponsored team affiliated with Ride Fire, they embody the brand’s dedication to performance and innovation on the cycling stage.
Looking ahead to 2025/26, Race Ride Fire is set to move into the Continental ranks, with aspirations to reach Pro Continental status thereafter. The team will continue to collaborate with leading professional partners, such as CCN, Nimbl, and Hunt who provide essential gear and equipment, whilst additional partners support the team’s operational needs. This partnership-driven approach ensures that the team remains equipped to perform at the highest level as it grows.
From seasoned veterans who have raced at the highest levels of the sport to newcomers taking their first pedal strokes in competitive racing, Race Ride Fire is a melting pot of abilities and aspirations. We believe in creating a balanced environment that facilitates development, allowing each member to thrive and reach their full potential.
